Beauty Brand in the Skin Care & Hair Care Verticals

Business Description

Best Seller in its Category - 6 Years in Business - 25%+ Margins - 33% Repeat Or Website Closers® presents a private label, fully proprietary business with design patents in place, operating in the enormously profitable beauty industry. This group develops and manufactures Beauty Products for its multiple, privately-owned Skin Care and Hair Care Brands. As experts in the vertical, the focus is on becoming the leading authority in niche markets ripe for opportunity and disruption within Beauty. The brand serves the at-home, professional microdermabrasion category in the skincare market. In addition to their #1 in category devices, they provide a complete line-up of topical products that complement the skin care regimen as consumables with a “Subscribe & Save” model. A second brand serves the ceramic tourmaline device category in the hair care marketplace. In addition to a proven line of complete hair care packages, the brand has enormous potential in the largest segment of the beauty category. The company keeps strong books and records, which has allowed our firm to acquire SBA PreApproval of the company for an acquisition. This opportunity cannot be ignored because qualified buyers are able to purchase companies using the SBA process with as long as 10% down, amortized over an entire decade at highly competitive interest rates. The brand boasts a healthy $66 average order value on Amazon, with an impressive 33% repeat customer rate. The typical customer is a professional female between 35 and 55 years old with a household income of $50,000 to $150,000. The business is highly systemized, and the owner works just 10-15 hours weekly. His primary tasks include strategic and financial planning. Additionally, six established employees work in the following capacities: General Manager Marketing Specialist Account Manager Warehouse Assistant Two Customer Happiness Specialists This staff performs standard eCommerce operations. The company has a complete operations manual with detailed standard operating procedures (SOPs) for every task performed by every position. The operations manual also includes daily punch lists (DPLs) that manage daily responsibilities for every position. The staff and VAs manage all operations. Additionally, all employees and VAs are available to transition with the sale, subject to new contracts, and can efficiently work remotely and manage their daily tasks. No special skills are required besides basic computer knowledge and an understanding of the Amazon marketplace, Seller Central, and managing the staff and VAs. The beauty industry’s digital transformation over the past two years shows no signs of slowing down as new consumer habits meet an increasingly diversified market. As a result, brands will need to understand how to adapt as more spending moves online—or they risk missing out on critical sources of revenue and new customers. The industry is exploding. In 2022, US cosmetics and beauty retail eCommerce sales will be more than double 2019 ($18.60 billion versus $9.21 billion). By 2026, those eCommerce sales will account for nearly a third of the category’s total retail sales. Scale opportunities are, therefore, tremendous and are being actively pursued. The business has not spent one dollar on marketing its branded website off Amazon in the last three years. This is lowhanging fruit that will generate a proven, high return on investment. In 2019, the website generated over $500,000 with little marketing. Since then, company resources have intentionally been reallocated to domestic and international expansion on Amazon. The key initiative for Q4 this year is developing a new website that will be highly optimized for traffic and sales conversions. The company is currently working with an agency to create the new website and allocate resources to Facebook, Google PPC, TikTok, and SEO marketing which will allow them to scale customer acquisition. This Beauty Brand is Represented by: WebsiteClosers.com Tech, Internet & eCommerce Business Brokers WC 2804